Joshua Guffey

Posts Tagged ‘social media’

I was going to write some kind of introduction to this post and then realized… you’re here to find Twitter peeps… so get to it!

Here are a few ways I’ve discovered to find the peeps that you’d most like to follow.

For the newbies: (you can probably skip this part)

• Follow some of your Gmail contacts. If you didn’t do this when you started your Twitter account, you can do that here.
• See who they are following. You’ll usually find more friends in your circles this way; often people you wouldn’t have thought of on your own.
• Tweet about topics that you want to connect with others on. People want to connect with others on similar topics and with people who share their same basic attitudes that they themselves possess.  So tweet!

Once the training wheels are off:

• Browse Listorious for who is listed in the topics that interest you. Follow whole lists or just people.
• Run some simple Twitter searches for the more obscure terms that interest you (perhaps kayaking San Diego)
• Explore who is on lists that were made by those who you already follow or who you find to be interesting or influential.
• Follow insightful, funny or interesting commenters on blogs that you read.
• Explore some influencial tweep’s favorited tweets (such as Scobleizer’s favorites) for interesting twitterers to follow.

Ninja skills:

• Twiangulate some of the peeps you already follow to see who they commonly follow.
• Use a free service called RSSFriends to watch who certain tweeps follow.  You can then decide if they are someone you’d also like to follow.
• Find tweeps using Tweepz, a site that allows you to search by bio, name and location — and to sort those results based on follower/following counts, language and more. You can even combine search metrics, like this search which uses both the bio search terms “twitter addict” and the location search term “san diego”.
• Run a specialized Google search to find people on Twitter by words used in their name/username or their bio (example “work at Google“).
• When you meet interesting people in real life, ask if they Twitter.  It really doesn’t have to be “weird”.
• Engage in interesting conversations and be useful to those who follow you.  Don’t be spammy.
  (I know that this isn’t really advanced, but you’ll know why it’s listed here)

For every technique I’ve listed here, I’m sure there are many more that I’ve missed. Why not add to the conversation by adding your peep-finding strategies in the comments?  Be sure to leave your Twitter handle for others to find you.

If you found this article useful, please consider sharing it below.  For more on using Twitter for business subscribe to this blog or follow on Twitter

So I started to write about a related topic and the keyboard revolted. Or maybe it was my fingers.

In any case this post about “which are my favorite Twitter clients and why” pretty much wrote itself.  It’ll be useful for you if you are looking to reduce confusion or streamline your interactions on Twitter.

What is a Twitter client and why do I care?
The best user experience for Twitter is generally achieved using a Twitter client, an application that acts as an intermediary between you and Twitter and does some of your bidding; or at least makes the experience easier and more enjoyable.  Twitter clients also tend to make engaging on Twitter more feature-rich and faster than if you were to engage simply using the web interface.

My favorite Twitter clients and why they’re worth your time
On my Mac I use Tweetdeck.  It’s powerful, customizable and I find that it keeps me in the conversation.  It can however be overwhelming if you have many columns and haven’t customized the notifications to only alert you of the high priority items, like your @ mentions and lists you like to keep a close eye on.  If you need help doing this leave a comment on the blog here and I’ll help you out.

I also use Tweetdeck on the iPhone but strictly for the lists functionality.  I use it to stay up on my local peeps as well as lists I follow for news and happenings in the spaces that concern me.

Tweetie for iPhone has been for a long time my absolute favorite iPhone Twitter app.  It’s really great for accessing my main Twitter home feed and responding quickly to peeps I see there.  It’s highly intuitive and pretty fast.  Where the performance begins to break down is with lists.  Which is exactly why I use Tweetdeck for lists.  Tweetie is just too slow in this regard.  For most everything else it’s great though.

Hootsuite is good if you have a need to schedule individual tweets. Like for example, you have a thought or find some news at 11:20pm when you know that nobody will see it if you share, so instead with Hootsuite you can share it at a later time.  Just select ‘send later’ and choose the day and time you’d like it sent.  This functionality is available on both the iPhone app and the web app.

Tap 11 is my new shiny object as Twitter clients go.  I’m an analytics guy.  I get my kicks from stats and from drawing actionable conclusions from patterns.  If you like to track things too, you might like Tap 11.  In addition to being a more than decent Twitter client, it offers the added ability to view charts and stats about all manner of things you can geek out on.  It is still in private beta though, so you’ll need to request access.

What are your favorite clients and why? I’d love to hear about it in the comments below. Thanks for reading.  ;-]

-@JoshuaGuffey (whispers: “follow, follow”)

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photo credit: http://www.flickr.com/evablue

You know you want one!

Now adding a Facebook button to your WordPress hosted site is as simple as installing a new plugin.

A bit ago I posted about adding a Facebook ‘like’ button to your posts.  The process was a bit janky since no developers had yet released any WordPress plugins to accomplish this task.  Now there are about a jillion plugins to accomplish this. Hooray!

I looked over several of them and settled on WP Facebook Like. I certainly didn’t test them all, so there may be a few out there that have some extra bells and whistles, but this one seemed solid, so I’m giving it a go.

The nice thing about adding this to your posts is that as people visit and ‘like’ your stuff, that shows up in their ‘recent activity’ stream, which is nice if your trying to use social media for business.

To install it:
Go to Plugins > Add New in your WordPress admin and search for “wp facebook like”.  Click the install button.  It’s that easy.

Like I said, there are several, so if you’re trying to get this exact one, be sure that you’re not installing some variation on this name.  The most notable of which simply adds the word “button” (ie. “wp facebook like button”).

By default you’ll see the button on all posts after the post content.  some users may want to have the option to exclude the button from certain posts or enable it manually only when desired, and I’m sure either a later version of this plugin or a different one currently available will offer this, but that wasn’t important to me.

So far I like it a lot.  It’s simple. It works. Tada!  (try it out below)

[note: If you're using WordPress version 2.9.2 or earlier it seems you'll need to select "iframe" as the embedding method. The default of "xfbml" works fine on WordPress 3.0 beta-1.]

For more ways to implement social media for business or just to connect, follow me on Twitter or subscribe to this blog

When you send out tweets or Facebook updates, do you give much thought to their timing?

There are a number of interesting considerations to be made about timing with social media marketing, depending of course upon the intention of your tweets.

Ideally, if you’re using social media for the purposes of personal branding, promotion or other communication with your people, you’re also actually being social. It’s what makes it fun, connected and gives people a reason to pay attention. But that’s for another post.

How can you be more sure that the people you serve are able to benefit most from your, let’s face it, tiny, 140 charater messages?  Just broadly, I’ll give a few recommendations. These will shift depending on your specific demographics and goals, but it’s a jumping off point.

1. Promotional tweets (or Facebook messages) should be sent at times when your target market is present in that social space. Give some thought to this and if you aren’t there yourself during those times to do the posting, consider a scheduling service. Hootsuite offers a free service that includes scheduling as does SocialPing (still in private beta).

2. Think about the content of your message and if it is appropriate for that time of day. For example, if you sell pizza and you’re running a 2-for-1 special, when do you suppose you’ll get your greatest return on tweets promoting the offer?

My guess as to a good approach (mind you I haven’t done any pizza-lover research outside of consulting my stomach) — I’d think about tweeting about it once around 4:45-5:30 (when people are leaving work or just left work), then around 7:00-7:30 mention it again in a different way (avoid I’m a robot syndrome). I’d also tweet something social or fun once or twice in between the two promo tweets. You don’t want to have your profile filled with promo tweet after promo tweet.

3. It’s also highly useful to align yourself and your message around what is relavant with current trends. And sometimes to have fun heading in the opposite direction from how others are doing it.

We want to be relevant with the current happenings in the world (seasons, holidays and even events with large media coverage or anything really high profile) but ideally to do so in a way that sets us apart from the rest.

A great example of this was a ski resort commercial I heard on the radio not long ago. They were promoting their social media presence on Facebook, Twitter and the like, but they did it completely differently and hit their target market square on the head.

The commercial was with the usual absurdly-booming voice declaring that they were now on “Twitbook” and “Faceplant”. It was a riduclous commercial and I thoroughly enjoyed it.

I don’t snowboard or ski, so I didn’t go look em up; but I guarantee if I were into snow sports I’d have been there following them.

So this all relates to timing in that social media is now widely accepted as a marketing channel and promoted everywhere. But the message gets stale. Their ad was on target and also refreshing change from the usual “become a fan on Facebook”.

Can you think in different ways about your timing? Are there areas that could be improved? And what can you add to this conversation?

For more ways to think outside-of-the-box about social media for business or just to connect, follow me on Twitter or subscribe to this blog

So I was thinking today that I’d really like the ability to tag my tweeps. I mean seperately from how lists work. In fact, sort of backward from how lists work.

Here’s what I mean:
I recently followed a mobile app developer. I know because he has it listed on his Twitter bio. But what about in three months when I realize I need to talk with a mobile app developer?

I’m not going to look at everyone’s profile whom I follow. And if he isn’t very active on Twitter or on at different times than I am, I may not really have him on my radar.

I don’t have other mobile app developers that I follow so I’m not going to create and manage a list for just one person.

So how do I find him?

I could tweet to ask if there are any, but he may not see it.

I could search all of Twitter for people with ‘mobile app’ in their bio, but what if I really liked his approach and specifically want to try to work with this guy? Besides, it’s possible that he’s changed his bio.

What I’d like is the ability to assign free form tags to any tweep I follow. Tags are different than lists so I’d get a different type of value from them. Tags are more flexible and have a lower maintainence cost. (I don’t know if this is an established term but it fits).

I want to tag tweeps more freely than I feel compelled to use lists. Lists seem cumbersome. Heavy. If you use Tweetie for iPhone, you feel this when you go to view your lists; they take a looong time to be retrieved from the server.

Perhaps tags wouldn’t be much different in this regard, but certainly they’d add a flexibility that I’m just not feeling with lists.

Are there already third-party solutions for this that I don’t know about?

Would you use this feature if Twitter added it? Your thoughts?

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Photo credit: pumpkincat210