28 MayWhat about when big changes hit Twitter?

Further big changes are coming to Twitter, we can be sure of this. Especially since Facebook’s PR stain, more users may gravitate more towards Twitter without actually closing their Facebook accounts.

End in the end, it will all just be an interesting chapter in web history — but, for now, when big Twitter changes come…what will it bring? — Okay, enough setup…here’s the meat of it.

Twitter is changing. We may not like it but it’s happening. So what will it mean? Well it’s very possible that a flatening may be occuring.

What I mean is this…
Much of what has made Twitter so significant has be that it’s been a democratic platform. Anyone can post. Anyone can read. Anyone can follow… You get the idea.

It’s also been less then impressively profitable for the founders given it’s global (and relationally…instantaneous) proliferation and impact. Only Facebook has seen faster numbers of adoption.

It’s been interesting to watch as Facebook makes moderate to serious changes to their platform on practically a seasonal basis, while Twitter has remained, largely unchanged in comparison.

Facebook has managed to piss off millions upon millions of people simultaneously. — Simultaneously! And on many occassions. Twitter’s community, on the other hand, is significantly smaller, but in many ways more loyal to the brand.

Facebook has become the social network of convenience. While Twitter is largely untapped. Which is why I think it might be wise for the powers that be at Twitter to continue to make changes slowly. We’ve seen what happens when you change something emotionally charged for millions of people. Massive trust is lost.

Now is an opportunity for Twitter, but if they go about changing too much too fast, I’m afraid they may leave some of their audience behind as well. Or at least their trust and loyalty.

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Joshua Guffey

Project Manager at Dependable Data Services
Father. Husband. Search Marketing Professional. Conversion Optimization Consultant. Love Rumi.
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  • Creative director @ Twitter posted a teaser a while ago: http://dribbble.com/shots/14379-Profile

  • Tim

    Good post Joshua and I agree. Twitter should continue to make changes slow. It only needs a little tweaking. I like facebook but it gets quite aggravating when Facebook feels the need to make a change every five seconds. Sometimes too much change is not a good thing.

  • Agreed. There is a balance between Kaizen and creating an unsettling UX by making changes users can’t keep up with.