15 Mar“Don’t follow us on Twitter…”
“If you follow out of obligation, you’ve not helped anyone.”
Here’s my argument for this:
Does following someone who tweets primarily about fly fishing in Alaska really create meaningful connections. Does it help you to stay current in your field? Who are you actually benefiting if you follow out of obligation?
I would argue that the power of a network is not merely in it’s numbers, but also in its loyalty and its relevance to a central idea, pasison or value-set.
If I have a number of regular tweeps in my stream who actively tweet things that have no relevance to me they gain nothing. Not only that, but I’m now not seeing a more relevant tweet for every one one that ISN’T relevant to me. That sucks.
Furthermore, I’m following out of obligation and am annoyed by their six hundredth tweet about Alaskan bass. A negativite emotionality may develop with them and the whole of the Twitter platform as a result. If my irritation prevents or delay my participation on the network, the entire network potentially looses out from my absence.
Yeah, I’m that crazy.
Meanwhile all this same stuff is going on for the other party too. They can’t unfollow you because they’re afraid that you’ll unfollow them and end their world. Or loose a sale, whichever comes first.
Anyway. We all loose. Nobody wins. Just follow what’s relavant. The end.
And be sure you don’t follow me on ‘the Twitter’ at @JoshuaGuffey
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